MARKETING SYSTEM MAP

Purpose: Which customer task and business objective does this support?
Audience: Who is this for, and what do they need to do?
Trigger: What starts a run?
Owner: Who is accountable for the whole route?

INPUTS
Source question or signal:
Approved facts and source locations:
Unknowns or assumptions to check:

WORK AND HANDOFFS
Step | Person responsible | Output | Who receives it
1.
2.
3.
4.

REVIEW
Who approves the work?
What must be true before it moves forward?
What happens when information is missing or the work fails review?

DISTRIBUTION AND FOLLOW-UP
Where will the output reach the intended audience?
Who handles replies or inquiries?
What changes or stops an automated follow-up?

LEARNING
Which observations show whether the purpose is being served?
When and by whom will results be reviewed?
What did we observe, decide and change?
Where is the current instruction kept?